In Apple's latest short film, music and fantasy merge seamlessly, turning an ordinary day into an impossible journey. Much like "Welcome Home" before it, "Bounce" reimagines what life can look like when the feelings and freedom technology enables become reality. As an ad for Apple's wireless AirPod headphones, the spot was fittingly created without the use of wires or a harness. In fact, almost all of the gravity-defying movement in the spot was made using practical effects, not CGI in post.
The team shot outdoor scenes in Kyiv, Ukraine, before recreating the entire town on a set inside the country's largest airplane hangar. The "ground," however, was built six feet off the floor, to allow space for trampolines built into the sidewalks.